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Smoke Free Movies

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The Problem
Now Showing Healh Impacts by state How Movies Sell Smoking Amount of smoking in each studio's films Brand Identification Big Tobacco & Hollywood Public vs. Private Statements Fact vs. Fiction

Major Movie Characters Smoke Much More Than in Reality

The smoking rate among major characters (the "good guys" and "bad guys") in movies is about 300% higher than it is for comparable people in reality. A child or teenager watching the movies will gain the impression that most important people smoke, when in fact less than about 15% of well-educated powerful U.S. adults smoke today.

Percent Who Smoke

Research by Stanton A. Glantz and colleagues.



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