Free Movies has launched a series of print advertisements
in Variety and other publications. This advertisement
first ran on November 3, 2010 in The Hollywood Reporter
in a Series
film industry is being covered by a publication called
Morbidity and Mortality Weekly Report?
can’t be good.
months ago, the CDC’s health surveillance journal
Morbidity and Mortality Weekly Report concluded that
“effective methods” to reduce harm from
on-screen smoking “should be implemented.”
CDC then listed the methods, which are already well-known
to the studios through direct communications from health
authorities and from ads like this one. The four policy
solutions are to:
R-rate new films with smoking, except for actual historical
figures who actually smoked (biopix, documentaries)
and depictions of the dire health consequences of tobacco
End tobacco brand display,
Run strong anti-tobacco spots before all films with
smoking, in all media, and
Require producers to certify no tobacco payoffs.
Each month, mainstream movies with smoking deliver more
than a billion tobacco impressions to domestic theater
audiences. Every two months, they recruit another 30,000
new teen smokers.
state attorneys general have told the studios, “There
is simply no justification for further delay.”
implementing these four solutions, the film studios
can save tens of thousands of lives.
They can also go back to following their box office
numbers in Variety. Instead of in Morbidity and Mortality
the U.S. Centers for Disease Control’s report,
“Smoking in Top-Grossing Movies — United
States, 1991-2009,” at tinyurl.com/cdc-movies
in movies kills in real life. Smoke Free Movie policies—the
R-rating, certification of no payoffs, anti-tobacco
spots, and an end to brand display—are endorsed
by the World Health Organization, American Medical Association,
AMA Alliance, American Academy of Pediatrics, American
Heart Association, American Lung Association, Americans
for Nonsmokers’ Rights, American Public Health
Association, Campaign for Tobacco-Free Kids, Legacy,
Los Angeles County Dept. of Health Services, New York
State Dept. of Health, New York State PTA, and many
others. Visit our web site or write: Smoke Free Movies,
UCSF School of Medicine, San Francisco, CA 94143-1390.