Free Movies has launched a series of print advertisements
in several publications. This advertisement first ran
on November 20, 2009 in State Legislatures.
in a Series
billion-dollar bailout from the states. And how it recruits
more than a million kids to smoke.
are now offering film producers and studios an estimated
$1.4 billion in public subsidies. Including, last year,
an estimated $830 million to subsidize movies with smoking,
most of them rated PG-13.
That’s a public health disaster.
Because more than 1.3 million members of Hollywood’s
current adolescent audience are smokers who started
smoking precisely because of the tobacco imagery they
see on screen. Ultimately, that tobacco imagery will
kill about 400,000 of them.
Taxpayers care deeply about youth
smoking prevention. States spent $719 million to battle
smoking this year. And polls show a majority favors
making kid-rated movies smokefree.
So why do state governments spend more money on films
that push smoking than they invest in programs that
help kids resist starting to smoke? That’s a question
every smart policy maker should start asking. Before
the taxpayers do.
the new University of California, San Francisco film
subsidy report at escholarship.org/uc/item/8nc8422j.
Smoking in movies kills in real life. Smoke Free Movie
policies —the R-rating, certification of no payoffs,
anti-tobacco spots, and an end to brand display —
are endorsed by the World Health Organization, American
Medical Association, AMA Alliance, American Academy
of Pediatrics, American Heart Association, American
Legacy Foundation, American Lung Association, Americans
for Nonsmokers’ Rights, American Public Health
Association, Campaign for Tobacco-Free Kids, LA County
Dept. of Health Services, New York State Dept. of Health,
New York State PTA, and many others. Visit our web site
or write: Smoke Free Movies, UCSF School of Medicine,
San Francisco, CA 94143-1390.