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Smoke
Free Movies has launched a series of print advertisements
in Variety and other publications. This advertisement
first ran on November 10, 2009.
One
in a Series
Wait
until taxpayers hear about Hollywood’s quiet little
billion-dollar bailout. And how it recruits more than
a million kids to smoke.
Hollywood did not win federal stimulus
money. Instead, it’s the states competing for
film projects that are offering producers and studios
an estimated $1.4 billion in public subsidies.
Including, last year, an estimated
$830 million for movies with smoking, most rated PG-13.
And that’s the problem. Because
more than 1.3 million members of Hollywood’s eager
adolescent audience are smokers who started smoking
because of the tobacco imagery they see on screen.
Ultimately, that tobacco imagery will
kill about 400,000 of them.
Taxpayers care deeply about youth smoking
prevention. States spent $719 million to battle smoking
this year. And polls show that the majority of adults
favors making kid-rated movies smokefree.
What will happen when the public finds
out that state governments are spending more on films
that push smoking than they spend on programs that help
kids resist?
It
would be smarter to R-rate future films with smoking
than to risk billions in future public financing. What
studio doesn’t see that?
Download
the new University of California, San Francisco film
subsidy report at escholarship.org/uc/item/8nc8422j.
Smoke
Free Movies
Smoking in movies kills in real life. Smoke Free Movie
policies —the R-rating, certification of no payoffs,
anti-tobacco spots, and an end to brand display —
are endorsed by the World Health Organization, American
Medical Association, AMA Alliance, American Academy
of Pediatrics, American Heart Association, American
Legacy Foundation, American Lung Association, Americans
for Nonsmokers’ Rights, American Public Health
Association, Campaign for Tobacco-Free Kids, LA County
Dept. of Health Services, New York State Dept. of Health,
New York State PTA, and many others. Visit our web site
or write: Smoke Free Movies, UCSF School of Medicine,
San Francisco, CA 94143-1390.
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