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Smoke
Free Movies has launched a series of print advertisements
in Variety and other publications. This advertisement
first ran on May 5, 2009.
One in a Series
Last year, two-thirds of the
billions of tobacco impressions that top movies delivered
to theater audiences were rated PG-13.
Twelve billion tobacco impressions
rated PG-13. In 2007, the major studios’ trade
group, the MPAA, announced it was going to “consider”
smoking in ratings. Today, the PG-13 films that adolescents
see most often have become the biggest part of the smoking
problem.
Parents still have no reliable advance warning. Because
the film industry fails to put even a smoking label
on most wide-release, kid-rated films with tobacco —
let alone the R-rating the public wants.
What are major studios doing instead?
Last week, their lobbyists were ripping a loophole in
a landmark North Carolina smokefree workplace bill,
just to protect tobacco smoking in film productions.
Even with their much larger film sectors, California
and New York don’t give film productions a free
pass on secondhand tobacco smoke. But apparently, the
major studios wanted a law that would.
On-screen smoking will cause 120,000 tobacco deaths
a year. Why isn’t the film industry doing a better
job protecting young people? The answer is obvious.
It’s still too busy pushing tobacco.
Smoke
Free Movies
See smoking trends at major studios
and independents, online.
SmokeFreeMovies.ucsf.edu
Smoking in movies kills in real life. | Smoke Free Movie
policies—the R-rating, certification of no payoffs,
anti-tobacco spots, and an end to brand display—are
endorsed by the World Health Organization, American
Medical Association, AMA Alliance, American Academy
of Pediatrics, American Heart Association, American
Legacy Foundation, American Lung Association, Americans
for Nonsmokers’ Rights, American Public Health
Association, Campaign for Tobacco-Free Kids, L.A. County
Dept. of Health Services, New York State Dept. of Health,
New York State PTA, and many others. Visit our web site
or write: Smoke Free Movies, UCSF School of Medicine,
San Francisco, CA 94143-1390.
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