Smoke Free Movies has launched a series of print advertisements in Variety and other publications. This advertisement first ran in Variety on June 12, 2007.

WARNING: Watching Movies With Smoking Poses A Risk to Your Childrens' Health.

The decision by the MPAA to "consider smoking as a factor" when rating movies is inadequate. Smoking in movies needs to be rated "R" now.

[SIGNATURES]

Jay E. Berkelhamer, D, FAAP
President
American Academy of Pediatrics

Cass Wheeler
CEO
American Heart Association

Cheryl Healton, Dr.P.H.
President & CEO
American Legacy Foundation

John L. Kirkwood
President & CEO
American Lung Association

William G. Plested III, MD
President
American Medical Association

Nita Maddox
President
AMA Alliance

Cynthia Hallett, MPH
Executive Director
Americans for Nonsmokers’ Rights

Matthew L. Myers
President
Campaign for Tobacco Free Kids

Stanton A. Glantz, PhD
UCSF Professor of Medicine Director, Smoke Free Movies

To learn more about real solutions, visit www.smokefreemovies.ucsf.edu. Smoke Free Movies, UCSF School of Medicine, Box 1390, San Francisco CA 94143-1390 | movies@medicine.ucsf.edu