Smoke Free Movies has launched a series of print advertisements in the Daily Variety and other publications. This advertisement first ran in the Daily Variety on September 12, 2006.

“No parent in America wants to pay for a movie that pushes smoking at kids.”

— Nita Maddox, National President, AMA Alliance

You’ve heard it from health researchers, U.S. Senators, and state attorneys general.

Now listen to the parents who buy the tickets.

Our organization of physicians’ families, active in hundreds of communities across America, is joining the campaign to get smoking out of kid-rated movies.

We’ll tell parents how on-screen smoking recruits 390,000 kids a year to start smoking and adds $4.1 billion a year to tobacco industry sales revenue.

We’ll explain why R-rating future tobacco use, along with other voluntary policies to neutralize tobacco imagery and Big Tobacco influence, are timely, reasonable, effective solutions.

We’ll help parents get in touch with decision-makers, from theater owners to media CEOs.

And we’ll help parents keep their kids safer , starting today.

Because, as parents, we already pay for what our kids see.

We don’t want our children to pay, too.

[SIDE BAR]

Screen Out! is a project of the Smokefree Movies Action Network. This project is endorsed by the American Heart Association, American Legacy Foundation, American Medical Association, and the State of New York Department of Health.

AMA Alliance is the volunteer arm of the American Medical Association. The mission of the Alliance network is to build healthy communities.

Screen Out! Now at smokefreemovies.ucsf.edu/parents

The R-rating, among other Smoke Free Movies policy proposals, is endorsed by the World Health Organization, American Medical Association, American Academy of Pediatrics, American Heart Association, American Lung Association, American Legacy Foundation, National Parent Teacher Association (PTA), Society for Adolescent Medicine, L.A. County Dept. of Health Services, and others. This project is supported by the Arimathea Fund of the Tides Foundation and other donors. To explore this critical health issue, visit our web site.