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Smoke Free Movies has launched a series of print advertisements in the New York Times and other publications. New ads will be posted to this page on the day of publication.

Educational use of these ads, including placement in high school and college papers, is allowed at no charge. Contact us for permission and press-quality PDF files.


 

   

Ninety-eighth ad in series


Publication: Variety

Date First Published: July 30, 2014
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Download a fact sheet on Transformers: Age of Extinction (PG-13)

 




 

   

Ninety-seventh ad in series


Publication: Variety and Hollywood Reporter

Date First Published: January 28, 2014
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More about Surgeon General's review of on-screen smoking

Download the Surgeon General's report

 




 

   

Ninety-sixth ad in series


Publication: State Legislatures

Date First Published: February, 2014
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Ninety-fifth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: December 18, 2013
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Ninety-fourth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: July 16, 2013
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Ninety-third ad in series


Publication: Variety and Hollywood Reporter

Date First Published: June 4, 2013
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Ninety-second ad in series


Publication: Variety and Hollywood Reporter

Date First Published: April 9, 2013
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Smoking in Movies: 2012 (US Centers for Disease Control and Prevention, 2013)

Smoking in top-grossing films, 2012 (University of California, San Francisco, 2013)

 

 




   

Ninety-first ad in series


Publication: Variety and Hollywood Reporter

Date First Published: December 5, 2012
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Ninetieth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: November 14, 2012
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Click here to read CDC's commentary on movie smoking.

 

 




   

Eighty-ninth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: October 3, 2012
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Click here to read the study.

 

 




   

Eighty-eighth ad in series


Publication: State Legislatures
Date First Published: August 1, 2012
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Click here to learn more about Hollywood's multi-million dollar tobacco deals.

Full text of May 8, 2012 letter to film companies from state Attorneys General.

More about the AGs' efforts to reduce youth exposure to on-screen smoking

 

 




   

Eighty-seventh ad in series


Publication: Variety and Hollywood Reporter

Date First Published: May 30, 2012
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Click here to learn more about Hollywood's multi-million dollar tobacco deals.

Full text of May 8, 2012 letter to film companies from state Attorneys General.

More about the AGs' efforts to reduce youth exposure to on-screen smoking

 

 




   

Eighty-sixth ad in series


Publication: State Legislatures

Date First Published: May 1, 2012
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Eighty-fifth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: April 25, 2012
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Click here to learn more about Hollywood's multi-million dollar tobacco deals.

 

 




   

Eighty-fourth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: March 21, 2012 and March 28, 2012
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Click here for highlights and the full Surgeon General's report.

 

 

 




   

Eighty-third ad in series


Publication: Variety and Hollywood Reporter

Date First Published: January 18, 2012
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Eighty-second ad in series


Publication: State Legislatures

Date First Published: January 1, 2012
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Click here for CDC report.

 

 

 




   

Eighty-first ad in series


Publication: Variety and Hollywood Reporter

Date First Published: September 27, 2011
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Click here for a detailed fact-check of MPAA's claims about smoking and the movies.

 

 

 




   

Eightieth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: August 23, 2011
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Seventy-ninth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: July 19, 2011
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Download the CDC report.
Company key: A=Time Warner, B=Comcast, C=Disney, D=Viacom, E=News Corporation, F=Sony, I=Independents

 

 




   

Seventy-eighth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: May 4, 2011
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Seventy-seventh ad in series


Publication: State Legislatures

Date First Published: May 1, 2011
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Seventy-sixth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: February 23, 2011
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Seventy-fifth ad in series


Publication: Variety and Hollywood Reporter

Date First Published: February 2, 2011
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Seventy-fourth ad in series


Publication: State Legislatures

Date First Published: January, 2011
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Seventy-third ad in series


Publication: Variety

Date First Published: December 21, 2010
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Seventy-second ad in series


Publication: Variety and Hollywood Reporter

Date First Published: November 3, 2010
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Click here for report published in the US Centers for Disease Control and Prevention Morbidity and Mortality Weekly Report.

 




   

Seventy-first ad in series


Publication: Hollywood Reporter and Variety

Date First Published: August 24, 2010
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Click here for report published in the US Centers for Disease Control and Prevention Morbidity and Mortality Weekly Report.

 




   

Seventieth ad in series


Publication: Hollywood Reporter and Variety

Date First Published: July 1, 2010
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Click here for report on MPAA/NATO film labels.

 




   

Sixty-ninth ad in series


Publication: Hollywood Reporter and Variety

Date First Published: April 27, 2010
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Click here for a sample no payoffs affidavit.

List of tobacco brand appearances through 2009

Peer-reviewed reports on the US film industry's long collaboration with the tobacco industry, from the Hollywood's golden years to the modern product placement era. (More)

 




   

Sixty-eighth ad in series


Publication: Hollywood Reporter and Variety

Date First Published: March 8, 2010
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Click here for answers to the smoking movie quiz. Pure chance says you'll get half right.

New! Updated Studio Scorecards on movie smoking.




   

Sixty-seventh ad in series


Publication: Hollywood Reporter and Variety

Date First Published: January 12, 2010
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Learn more about how taxpayers subsidize movies that promote smoking.

Click here to read a letter about Avatar from major health organizations to News Corp.

See smoking image from Avatar

 

 




   

Sixty-sixth ad in series


Publication: Variety
and New York Times
Date First Published: December 1, 2009
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Sixty-fifth ad in series


Publication: State Legislatures

Date First Published: November 20, 2009
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Read the study

Learn more about how taxpayers subsidize movies that promote smoking.

 

 




   

Sixty-fourth ad in series


Publication: Variety

Date First Published: November 10, 2009
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Updated Version: Hollywood Reporter
Date Published: October 26, 2010 (PDF)

Read the study

Learn more about how taxpayers subsidize movies that promote smoking.

 

 




   

Sixty-third ad in series


Publication: Variety

Date First Published: September 1, 2009
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Read the study

 

 




 

Sixty-second ad in series


Publication: Variety

Date First Published: June 2, 2009
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Read the WHO report

 

 




 

Sixty-first ad in series


Publication: Variety

Date First Published: May 5, 2009
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Learn more about tobacco trends in U.S. films.

MPAA lobbies for loophole in smokefree workplace bill.

 

 




 

Sixtieth ad in series


Publication: Variety

Date First Published: March 10, 2009
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Learn more about tobacco brand display in U.S. films.

 

 

 




 

Fifty-ninth ad in series


Publication: Variety

Date First Published: February 20, 2009
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Download Breathe California and UCSF (2009) Smoking Presentation Trends in U.S. Movies 1991-2008

Download list of smoking Oscar films.

 

 




 

Fifty-eighth ad in series


Publication: Variety

Date First Published: January 27, 2009
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Download US National Cancer Institute (2008) Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use.

 

 




 

Fifty-seventh ad in series


Publication: Variety

Date First Published: December 9, 2008
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Read the 1988 agreement to place Philip Morris brand in Bond film, License to Kill. Includes diagram for Lark cigarette pack rigged as a prop bomb detonator.

Learn how this campaign fit into Philip Morris' efforts to open the Japanese market.

 

 




 

Fifty-sixth ad in series


Publication: Variety

Date First Published: September 29, 2008
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See more of the ads and secret deals and read the study.

Updated version published in Hollywood Reporter on February 2, 2010

 




 

Fifty-fifth ad in series


Publication: Roll Call

Date First Published: August 27 and September 2, 2008
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Fifty-fourth ad in series


Publication: Variety

Date First Published: July 30, 2008
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Fifty-third ad in series


Publication: Variety

Date First Published: June 4, 2008
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Read the report

 




Fifty-second ad in series


Publication: Variety

Date First Published: April 10, 2008 (and again on July 15, after six studios announced that they were adding anti-smoking spots to youth-rated DVDs).
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Fifty-first ad in series


Publication: Variety

Date First Published: March 25, 2008
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Fiftieth ad in series


Publication: Variety

Date First Published: February 19, 2008
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Forty-ninth ad in series


Publication: Variety

Date First Published: January 15, 2008
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Read the new research on American children and German adolescents.




Forty-eighth ad in series


Publication: Variety

Date First Published: December 18 , 2007
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This ad is based on a review of the first six months of MPAA tobacco ratings, from May to November, 2007. Download the report.




Forty-seventh ad in series


Publication: Variety

Date First Published: November 6 , 2007
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Correction: In preparing this material, an arithmetic error led to a substantial underestimate of PG-13 tobacco impressions May-October 2006 and the conclusion that PG-13 tobacco impressions had tripled in May-October 2007, compared to the same period the year before. 2007 PG-13 impressions for these months, which were correctly reported, actually were slightly lower than in 2006. We regret the error. A correction was published in 48th Smoke Free Movies ad.




Forty-sixth ad in series


Publication: Variety

Date First Published: July 13, 2007
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Read the Senators' letter.




Forty-fifth ad in series


Publication: Variety

Date First Published: June 12, 2007
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Forty-fourth ad in series


Publication: Variety

Date First Published: May 15 , 2007
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MPAA letter to Attorneys General (Oct 2006)
Harvard presentation to MPAA (Feb 2007)
AGs' challenge to MPAA (May 2007)
MPAA's anemic response (May 2007)
AG's call MPAA's bluff (June 2007)





Forty-third ad in series


Publication: Variety

Date First Published: April 11 , 2007
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MPAA letter to Attorneys General (Oct 2006)
Harvard presentation to MPAA (Feb 2007)





Forty-second ad in series


Publication: Variety

Date First Published: February 21, 2007
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Forty-first ad in series


Publication: Variety

Date First Published: February 13, 2007
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Read the full survey.





Fortieth ad in series


Publication: Variety

Date First Published: December 18, 2006
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Senator Robert Kennedy's address to the First World Conference on Tobacco and Health, New York City, September 12, 1967

Watch part of the speech: Windows Media | Quick Time | Real Media | Google Video





Thirty-ninth ad in series


Publication: Variety

Date First Published: November 27, 2006
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More commentary on PM's campaign




Thirty-eighth ad in series


Publication: Variety

Date First Published: September 12, 2006
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Screen Out! Parents' Campaign




Ad 37 small

Thirty-seventh ad in series


Publication: Variety

Date First Published: July 12, 2006
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Ad 36 small

Thirty-sixth ad in series


Publication: National PTA 119th Annual Convention Program

Date First Published: June 23 , 2006
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Screen Out! Parents' Campaign




Ad 35 small

Thirty-fifth ad in series


Publication: Variety
Date First Published: June 6, 2006
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Ad 34 small

Thirty-fourth ad in series


Publication: Variety
Date First Published: April 25 , 2006
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Ad 33 small

Thirty-third ad in series


Publication: Variety
Date First Published: March 6, 2006
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Ad 32 small

Thirty-second ad in series


Publication: Variety
Date First Published: February 27, 2006
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Read the study






Ad 25 Small

Thirty-first ad in series


Publication: Variety
Date First Published: December 13 , 2005
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Read the original source documents:
Top quote, bottom quote.




Ad 25 Small

Thirtieth ad in series


Publication: Variety and New York Times
Date First Published: November 7 and 18, 2005
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Read the study




Ad 25 Small

Twenty-ninth ad in series


Publication: Variety
Date First Published: October 31, 2005
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Ad 25 Small

Twenty-eighth ad in series


Publication: Bus shelters during Toronto International Film Festival
Date First Published: September, 2005
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Ad 25 Small

Twenty-seventh ad in series


Publication: Screen (India)

Date First Published: August 17 , 2005
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Ad 25 Small

Twenty-sixth ad in series


Publication: National PTA 109th Annual Convention Program
Date First Published: June 22, 2005
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Ad 25 Small

Twenty-fifth ad in series


Publication: Variety
Date First Published: March 14, 2005
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Ad 24 Small

Twenty-fourth ad in series


Publication: Variety
Date First Published: December 20, 2004
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Twenty-third ad in series


Publication: New York Times
Date First Published: October 6, 2004
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How many of these companies'
movies include smoking?

Learn more about shareholders efforts.






Twenty-second ad in series


Publication: Variety
Date First Published: September 13, 2004
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Contact Dan Glickman at the MPAA!






Twenty-first ad in series


Publication:
New York Times
Date First Published: May 21, 2004
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How are studios' impacts estimated?

Learn more about the Nigerian episode. (Update)






Twentieth ad in series


Publication:
Variety
Date First Published: February 2, 2004
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En Espa˝ol

Publication: Roll Call
Date First Published:
May 11, 2004
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Nineteenth ad in series


Publication: Variety
Date First Published: September 29, 2003
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Eighteenth ad in series

Publication: Variety
Date First Published: September 8, 2003
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Updated Version: December 15, 2003 (PDF)

Read the Attorneys General
letter to the MPAA

Thank the Attorneys General and encourage them to press the MPAA to rate smoking movies "R"






Seventeenth ad in series


Publication: Variety
Date First Published: June 25, 2003
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Read the research behind the ad...






Sixteenth ad in series

Learn how they did it.

Publication: New York Times
Date First Published: May 23, 2003
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Publication: Variety
Date First Published: May 7, 2003
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Variety Ad

Fifteenth ad in series

NEW! Complete 2002 studio rankings and a smoking survey of 2002 films now being released on video and DVDhere.

Publication: Variety
Date First Published: March 24, 2003
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New York Times Ad

Fourteenth ad in series

Publication: New York Times
Date First Published: January 27, 2003
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Publication: Variety
Date First Published: January 27, 2003
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New York Times Ad

Thirteenth ad in series

Publication: New York Times
Date First Published: November 20, 2002
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Publication: Variety
Date First Published: December 11, 2002
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Variety Ad

Twelfth ad in series

Publication:Variety
Date First Published: October 30, 2002
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New York Times Ad

Eleventh ad in series

Publication: New York Times
Date First Published: September 3, 2002
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En Espa˝ol

Publication: Variety
Date First Published: September 4, 2002
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Variety Ad

Tenth ad in series

Publication: Variety
Date First Published: June 26, 2002
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New York Times Ad

Ninth ad in series

Publication: New York Times
Date First Published: June 10, 2002
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En Espa˝ol

Publication: Variety
Date CENSORED: June 10, 2002

Publication: The Hollywood Reporter
Date CENSORED: June 12, 2002






Variety Magazine

Eighth ad in series

Publication: New York Times
Date First Published: March 20, 2002
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Publication: Variety
Date First Published: March 20, 2002
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Revised Version
Date First Published: July 1, 2002
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Seventh ad in series

Publication: New York Times
Date First Published: February 25, 2002
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Sixth ad in series

Publication: New York Times
Date First Published: January 16, 2002
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En Franšais
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Publication: Variety
Date CENSORED: January 16, 2002
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New York Times Ad - August 6th, 2001 Fifth ad in series

Publication: New York Times
Date First Published: October 29th, 2001
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Publication: Variety
Date First Published: October 31, 2001
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New York Times Ad - August 6th, 2001 Fourth ad in series

Publication: New York Times
Date First Published: August 6, 2001
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Click here to email Hollywood media moguls






New York Times Ad - June 18th, 2001 Third ad in series

Click here to email these media moguls

Publication: New York Times
Date First Published: June 18, 2001
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Publication: Variety
Date First Published: June 20, 2001
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Variety Ad Second ad in series

Publication: New York Times
Date First Published: April 16, 2001
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Publication: Variety
Date First Published: April 23, 2001
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New York Times Ad First ad in series

Publication: New York Times
Date First Published: March 12, 2001
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Publication: Variety
Date First Published: March 14, 2001
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See the series of 15 second spots run at the Cannes Film Festival, May 14-25, 2003.

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