The Motion Picture Association of America (MPAA) is a trade group composed of the six “major” studios. The MPAA runs the film rating system in the United States in cooperation with the National Association of Theatre Owners (NATO).
Faced with mounting scientific evidence that smoking in movies harms children and adolescents, the MPAA has not proven capable of tackling the problem of movie smoking. State Attorneys General have repeatedly asked ther MPAA to take action. Instead, it has launched repeated public relations maneuvers to deflect public pressure from the studios and retard real progress.
The ultimate responsibility for toxic content rests with the studio distributors who develop and market films — and their parent companies, America’s largest media companies. When the major studios who make up the MPAA’s board of directors agree to rate future films with smoking “R” and implement the other evidence-based policies, the problem will be solved.
The MPAA implements what the big studios decide. Tell the MPAA’s top executive to embrace the inevitable:
Dan Glickman, President
Motion Picture Association of America (MPAA)
1600 I Street NW
Washington, DC 20006
Email Dan Glickmani